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Wisdom from your peers for 2026

Media People Newsletter
Written and curated by Victor Genova · December 30, 2025 · Issue #30
Welcome to the thirtieth issue of the Media People Newsletter. In this issue:
LEADERSHIP: 2025 podcast guests share their 2026 resolutions
PERFORMANCE: Sticking to your New Year’s resolutions
PODCAST: NABS Director of Media Sales, Jennifer Hawtin
ARTIFICIAL WISDOM: Your AI-powered fortune cookie
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LEADERSHIP
2025 Podcast Guests Share Their 2026 Resolutions
Still working on your New Year’s resolution(s) for 2026? Looking for some inspiration? I asked the 2025 Media People Podcast guests what they’re focused on for the new year. Below are their responses.
“In the coming year, I’m committing to investing more time in my health and wellbeing and continuing to live in the moment. I also plan to foster more in-person meetings and collaboration to strengthen relationships in our industry. Maintaining that human connection is what makes this business so great—and I want to keep that at the heart of everything I do. Here’s to a healthy, connected, and impactful 2026!”
“Mine is to walk the dog more - not just for her sake, but for my own sake too! To move, to pause, to breathe.”
“My goal for 2026 is to prioritize creative ideas and projects that often get sidelined due to other commitments.”
“I don't really do New year's resolutions. However, for 2026 I am choosing a theme - 'accelerate'. We laid the groundwork in 2025, and in 2026 we're going to move fast.”
“Usually New Year’s resolutions bring me stress as it feels too much like a roadmap to failure and disappointment, but I am embracing 2026 differently. My keywords for 2026 are: balance, appreciation, and movement.”
Balance: Cultivate synergy between my personal and professional worlds. Appreciation: Remain present to witness and honour life’s blessings.
Movement: Advance toward my physical health and professional growth.
“Continuing to accelerate growth across all channels. Video changed how episodes are presented, and brought about numerous opportunities to work with people outside of Canada.”
PERFORMANCE

Making Your New Year’s Resolutions Stick
December is typically when people start working on their New Year’s resolutions.
But what about your goals from the preceding year? Did you meet, exceed, or miss them? Setting up a resolution is one thing, but following through can be a whole other challenge. The Harvard Medical School mapped out seven steps to make your resolutions stick. They advise:
Dreaming big
Breaking your dreams into small enough steps
Understanding why you shouldn’t make a change
Commit yourself
Giving yourself a medal (metaphorically speaking)
Learning from the past
Giving thanks for what you do
PODCAST
☕Coffee is for closers!🤝 Jennifer Hawtin, veteran media sales executive and NABS Director of Media Sales stops by the podcast. We chat:
🎯 Vulnerability as a strength
🎯 The importance of selling YOU for that first sales role
🎯 Defining ‘protein spill’
🎯 The differences between selling local & national radio
🎯 Why ‘cold’ is Ottawa’s reputation
🎯 NABS’ positive impact on the advertising industry
Available on Spotify, Apple Podcasts, and YouTube.
ARTIFICAL WISDOM
Your AI-Powered Fortune Cookie
In the year ahead, the ideas you choose to focus on will shape markets, move people, and reward your discipline with unexpected growth.
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