Michael Jordan walks into your job interview...

Media People Newsletter
Written and curated by Victor Genova · April 22, 2024 · Issue #8

Welcome to the eighth issue of the Media People Newsletter. Subscribe here if you haven’t already. In this issue:

• Valerie Tyson of Unrivaled Group stops by the podcast

• Using AI to help you find a job

• From the Media People Podcast archives: Theatrical Entertainment Advertising Veteran, Larry Medeiros [2022]

You’re in the final interview with the Charlotte Bobcats and owner Michael Jordan walks in and says “...do you know what we have in common?”

Hear what Valerie Tyson, Unrivaled Group Co-Founder, Head of Strategy + Sports said to the GOAT on Episode 96 of the Media People Podcast. We also chat…

• Launching LA’s first Arena Football League team

• Relaunching Charlotte’s NBA team

• How local radio launched her sports marketing career

• Unrivaled Group

Available on Spotify, Apple Podcasts, YouTube, and online at mediapeople.ca.

Using AI to Make Your Job Search Less Painful

How many times have you heard some variation of the line “AI is coming for our jobs”? But have you ever considered how AI can assist in the job search? From upgrading your LinkedIn headshot to resume refinement, the A Life After Layoff YouTube channel outlines 5 AI Tools Every Job Seeker Should Be Using.

From the Media People Podcast Archives: Theatrical Entertainment Advertising Veteran - Larry Medeiros

Working at a media agency can provide ample opportunities to support a variety of clients across a number of different industries. But no two industries—let alone clients, are truly alike.

Opportunities to support theatrical movie studios can be particularly limited given that there are only a handful of them in the entire world. But today’s guest, Larry Medeiros, has worked with the likes of Sony, Paramount, and Warner Brothers.

You’d expect most kids to gravitate towards TV and video games, but a young Larry Medeiros found his passion in radio. And he pursued that passion—enrolling in the radio broadcasting program at Canadore College.

After graduation, Larry worked both on-air and behind the scenes for small market radio stations in North Bay, Brockville, and Cornwall, Ontario. But the radio opportunities began to dry up, leaving Larry to ponder what was next for his career. A friend recommended an entry level role at a media agency, and the rest is history.

Larry Medeiros stops by to talk about his early days in radio, a media buying & planning career rooted primarily in theatrical studio business, working directly for Warner Brothers, and the challenges of navigating movie business during the COVID-19 pandemic. The episode first aired in March of 2022.

Available on Spotify, Apple Podcasts, YouTube, and online at mediapeople.ca