How to be Ted Lasso likeable

Media People Newsletter
Written and curated by Victor Genova · September 26, 2024 · Issue #18

Welcome to the eigtheenth issue of the Media People Newsletter. Subscribe here if you haven’t already. In this issue:

• Amanda Shuchat from Heads+Tales stops by the podcast

• Body Language Lessons from Ted Lasso

• Rapid Fire Questions with Mars United Commerce Managing Director, Canada - Victoria Cromie

• From the Media People Podcast Archives: Underknown Co-Founder & CEO, Steve Hulford [2022]

🔉Episode 106 of the Media People Podcast is LIVE with Heads+Tales Co-Founder & Co-CEO Amanda Shuchat. We delve into:

🎯How Heads+Tales is flipping the PR agency model
🎯Reselling Yogen Fruz to local elementary schools
🎯Studying journalism but pivoting into PR
🎯Completing high school in Israel
🎯Her early life in Toronto

Available on Spotify, Apple Podcasts, YouTube, and online at mediapeople.ca.

Body Language Lessons From Ted Lasso

Ted Lasso proved that nice guys can finish first. But don’t confuse his soft-spoken demeanour with that of a pushover. A closer look finds Coach Lasso has a knack for strategically blending niceness and assertiveness as a method of persuasion. How can you emulate Ted Lasso in the workplace and at home? You could start by (re)watching all three seasons on AppleTV+, OR you can spend 3:03 watching this concise summary about his body language from the Science of People. [I’d recommend watching both]

Rapid Fire Questions with Mars United Commerce Managing Director, Canada - Victoria Cromie

• Who would play Victoria if Hollywood turned her life story into a movie?

• What would Victoria call this movie?

• Victoria's favourite movie?

• The campaign Victoria is most proud of?

• Victoria's favourite book?

• What would Victoria be doing if she were not in media?

Watch here and don’t forget to subscribe to the Media People Podcast on YouTube.

From the Media People Podcast Archives: Underknown Co-Founder & CEO, Steve Hulford [2022]

Have you ever viewed a science, history, or geography video on social media? Of course you have. They’re everywhere. Then it’s likely you’ve seen something produced by Steve Hulford’s company, Underknown.

Underknown is a next-generation digital media company operating 40+ owned & operated video channels on social media. With 50 million followers and 120 million active monthly viewers, you might be familiar with some of their brands including “What If” and “How To Survive”.

Special interest video content is something Steve has always been passionate about. One of his first forays into media was a self-produced documentary called “Real Travel: 60-Days in Indonesia”.

As a storyteller, Steve’s career has always been close to sports media—whether it was working for TSN, SportsNet, or the now defunct Quokka Sports. As an entrepreneur, he was one of the first to see the opportunities the internet could bring to fantasy sports and brands.

Steve Hulford stops by to talk about growing up in Waterloo Ontario, his time as an elite swimmer, and his professional ventures in the digital media and content space. This episode was originally published in August, 2022.

Available on Spotify, Apple Podcasts, YouTube, and online at mediapeople.ca