Your career is an "always on" campaign

Media People Newsletter
Written and curated by Victor Genova · July 23, 2024 · Issue #14

Welcome to the fourteenth issue of the Media People Newsletter. Subscribe here if you haven’t already. In this issue:

• The Podcast Exchange CEO Pary Bell stops by the podcast

• “It’s always an interview” — Kevin Bartus, Ideon Media

• From the Media People Podcast archives: Clue Digital Co-Founder & CEO, Joshua Alvernia [2020]

🔉Pary Bell, The Podcast Exchange CEO stops by episode 102 of the Media People Podcast. We chat:

🎯Growing up outside of North Bay, Ontario
🎯Trying to make a living as a full time artist
🎯Leading teams and departments at some of Canada’s biggest media companies
🎯Joining The Podcast Exchange
🎯Why leaders are the “tip of the spear”

Available on Spotify, Apple Podcasts, YouTube, and online at mediapeople.ca.

“Just a casual conversation at an industry event or after a formal presentation?”

That’s irrelevant to Kevin Bartus, Ideon Media President & CEO. As far as he’s concerned it’s “still an interview, still career exploration”.

Bartus provides sound wisdom in this LinkedIn post about why consistent professionalism is so important when networking.

Letting loose at an industry event? Your peers are watching.

Getting a bit to catty about your current or a past role? Your peers are listening.

Not in the room? Your peers are talking.

You never know who might be looking for their next hire, and you could be interviewing without realizing it.

From the Media People Podcast Archives: Clue Digital Co-Founder & CEO, Joshua Alvernia

Going out and starting your own company isn’t easy, but it’s difficult to resist when you have a solution that could benefit an entire industry. And that’s what today’s guest, Joshua Alvernia, and his peers have done.

Josh is the co-founder and CEO of Clue Digital: a comprehensive marketing service that leverages automation, data science, and analytics to improve media performance on customer acquisition campaigns.

Ad tech was the farthest thing from Josh’s mind growing up. He was in a band, with ambitions of making it in the music business. When that wasn’t panning out he pivoted into advertising, enrolling at Sheridan College just weeks before the semester began.

His first advertising gig was agency side working on the mother-of-all clients, General Motors. But it was less about the client and more about the timing that would set Josh’s career on its current trajectory. His time on General Motors coincided with the growth of ad tech, where ad buying and analytic platforms started taking a bigger role in the planning process.

He left agency life for sales, starting first at Rocketfuel before moving on to MediaIQ. It was during this time that he and couple of his industry peers discussed the possibility of starting their own company. They all resigned from their respective jobs, and within months Clue Digital was born. This episode originally aired in April of 2020.

Available on Spotify, Apple Podcasts, YouTube, and online at mediapeople.ca